« Using Bypath has meant we’ve saved the costs of a full time employee for every team of ten »
Nicolas Rouzé – Manager de la Génération de leads
The use of ByPath represented a key step in Bouygues Telecom’s digital transformation, which started in 2015. Currently up to 30% of their appointments are generated through social selling. The purpose of ByPath was to make this type of prospecting on social networks more efficient through:

  • Intelligent monitoring of key account decision-makers (media coverage, job roles, interviews etc)
  • Identifying new strategic contacts
  • Access better information about customers using Kompass data (management and financial information, telephone numbers, headcount, net sales, risk assessment, etc.)