{"id":18211,"date":"2016-11-23T15:56:35","date_gmt":"2016-11-23T14:56:35","guid":{"rendered":"https:\/\/www.bypath.com\/en\/success-story-bouygues-telecom-entreprises\/"},"modified":"2018-11-15T14:38:33","modified_gmt":"2018-11-15T13:38:33","slug":"success-story-bouygues-telecom-entreprises","status":"publish","type":"page","link":"https:\/\/www.bypath.com\/en\/success-story-bouygues-telecom-entreprises","title":{"rendered":"Customer Success: Bouygues Telecom Entreprises"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-9d24124a545ef7691702bdbb54c0e581\">\n.flex_column.av-av_three_fifth-9d24124a545ef7691702bdbb54c0e581{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-9d24124a545ef7691702bdbb54c0e581 av_three_fifth first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: #0b63a9;\"><em>\u00ab Using Bypath has meant we\u2019ve saved the costs of a full time employee for every team of ten \u00bb<br \/>\n<\/em><\/span><strong>Nicolas Rouz\u00e9 &#8211; Lead Generation Manager<\/strong><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-363db7ab8dbce5a1fb63d5470f9da05a\">\n.avia-image-container.av-av_image-363db7ab8dbce5a1fb63d5470f9da05a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-363db7ab8dbce5a1fb63d5470f9da05a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-363db7ab8dbce5a1fb63d5470f9da05a av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18108 avia-img-lazy-loading-not-18108 avia_image ' src=\"https:\/\/www.bypath.com\/wp-content\/uploads\/2016\/11\/logo-bte.png\" alt='' title='logo-bte'  height=\"200\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.bypath.com\/wp-content\/uploads\/2016\/11\/logo-bte.png 500w, https:\/\/www.bypath.com\/wp-content\/uploads\/2016\/11\/logo-bte-300x120.png 300w, https:\/\/www.bypath.com\/wp-content\/uploads\/2016\/11\/logo-bte-450x180.png 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>About Bouygues Telecom Entreprises<\/h3>\n<p>Since 1997, Bouygues Telecom has offered landline, mobile, Internet, network and cloud communication services to business and professionals. \u00a0Working from facilities located both in Paris and across France, the 600 employees of Bouygues Telecom Entreprises help customers choose, install and maintain their telecommunications and IT solutions. They rely on more than seventy licensed Bouygues Telecom dealers spread over the entire country.<\/p>\n<p><strong>The Head of B2B Marketing at Bouygues Telecom Entreprises, Souphaphone Ortega, and the Lead Generation Manager, Nicolas Rouz\u00e9<\/strong>, shared their experience gained from working for just a few months with the ByPath\u00a0solution: citing better information about customers, productivity gains as well as a return on their investment!<\/p>\n<hr \/>\n<h3>Sales Organization<\/h3>\n<p>Bouygues Telecom Entreprises relies on a sales force of 110 field sales representatives. Their canvassing covers 6,000 companies with more than 250 employees in France. Each sales representative works in partnership with a member of the lead generation unit in charge of identifying prospects and securing appointments for them.<\/p>\n<p>The ByPath projects involves nine\u00a0users handling around 200 customer accounts.<\/p>\n<hr \/>\n<h3>A key step in digital transformation<\/h3>\n<p>The use of ByPath represented a key step in Bouygues Telecom\u2019s digital transformation, which started in 2015. Currently up to 30% of their appointments are generated through social selling. The purpose of ByPath was to make this type of prospecting on social networks more efficient through:<\/p>\n<ul>\n<li><span style=\"color: #0b63a9;\">intelligent monitoring of decision-makers<\/span> at all named accounts (media coverage, positions, interviews, etc.);<\/li>\n<li>identifying\u00a0<span style=\"color: #0b63a9;\">new strategic contacts<\/span>;<\/li>\n<li><span style=\"color: #0b63a9;\">accessing better information about customers<\/span>\u00a0by using Kompass data (management and financial information, telephone numbers, headcount, net sales, risk assessment, etc.)<\/li>\n<\/ul>\n<hr \/>\n<h3>\u00a0Results<\/h3>\n<ul>\n<li><strong>Immediate adoption<\/strong>: After being in use for less than three months, <span style=\"color: #0b63a9;\">ByPath has become the second most frequently used tool by the lead generation teams<\/span>.<\/li>\n<li><strong>New business:<\/strong> After six months, users have managed to successfully approach <span style=\"color: #0b63a9;\">six accounts who were previously in business with Bouygues Telecom\u2019s competitors<\/span><\/li>\n<li><strong>Productivity gains<\/strong>: The time spent researching each account has been cut in half! ByPath users need only fifteen minutes to approach several contacts in the account. <span style=\"color: #0b63a9;\"><strong>As a result this represents a saving on the costs of one full-time employee over a year, for every team of ten!<\/strong><\/span><\/li>\n<\/ul>\n<hr \/>\n<h3>The key factors behind this success<\/h3>\n<p><strong>1\/\u00a0<\/strong><strong>Personalized setup<\/strong>: The key requirements were identified and initiated at the launch meeting, so that the users could make best use of the system:<\/p>\n<ul>\n<li>Timetable of on-site training courses (Lyon &amp; Bordeaux)<\/li>\n<li>Personalized monitoring of users<\/li>\n<li>Group workshops every six weeks with all teams<\/li>\n<\/ul>\n<p><span style=\"color: #0b63a9;\"><strong>The ByPath system became operational within less than one month!<\/strong><\/span><\/p>\n<p><strong>2\/\u00a0<\/strong><strong>Specific parameters adapted to the organization<\/strong>: ByPath takes into account the prospecting environment and territory covered by each two-person team. This meant that the information provided related specifically to their business needs.<\/p>\n<p><strong>\u00a03\/\u00a0<\/strong><strong>Complementarity with existing tools<\/strong>: ByPath is considered complimentary to tools such as LinkedIn in speeding up the social selling process. It is used in anticipation of projects to provide key information about prospects and identify new contacts, whilst LinkedIn is more commonly used as a preferred communication channel to approach prospective customers.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":46,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"wf_page_folders":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Success Story: Bouygues Telecom Entreprises | ByPath<\/title>\n<meta name=\"description\" content=\"Discover how Bouygues Telecom Entreprises exploits the power of ByPath to accelerate its digital transformation and develop its social selling\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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